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Baldor Electric Company is now ABB

Posted by IER Services on May 29, 2019 7:48:00 AM

ABB has integrated the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand.  Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB.

“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor. “With aligning all of our activities under the ABB brand we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”

As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance® motors and Dodge® mechanical power transmission products from 15 U.S. manufacturing locations.

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Topics: baldor motors, ABB motors

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